I had this really cool opportunity to interview Todd and Leah Rae Getts. They’re an incredible power couple when it comes to the world of network and affiliate marketing. They’ve created courses around some of these 21st-century technologies, Twitter and Instagram. They do a and a daily YouTube video right now talking about helping people make additional money and make money online really being online marketers. I was really pleased I was able to get them and that we were able to sit down and talk a little bit about this. Talk a little bit about automation, which is one of the things that they really focus on. You can find links for their courses. If you’re interested at TLR.MLMRenegade.com, have a couple of different courses that they have, but again, TLR.MLMRenegade.com.
JR: Hey, Todd and Leah Rae, I appreciate you joining me today. I’ve been a big fan of you guys for more than a year now. In fact, I’ve got a funny story to tell about that a minute, but I wanted to get it from you guys, your backstory, how you guys came into network marketing and affiliate marketing, and how you’ve guys have gone creating your courses and your content?
Leah Rae: Well, we were sort of stuck in a lifestyle with Todd’s job that we didn’t want. Todd was traveling out Sunday afternoons and coming back Thursday evenings or Friday night and we had at the time a six-month-old son. And he had been doing that, basically, his entire life. We were looking for a way out of that. Where we were living, there was no options of getting anywhere near to what Todd was making, traveling in a local position. We were kind of stuck in this place and we didn’t know what we could do to get out of it. A girlfriend of mine introduced me to some nutritional products that really worked well for me. I really enjoyed them, increased my quality of life.
My background is nursing, and so I knew like one was really good for joint pain and different things and I was like, oh well I’m going to say I got so many blue collar friends and family that I’m just going to tell him they need to be on this because it helps him so much. It helps their knees, and I was, “Well, I might as well get paid for it, whatever, because I’m going to tell him anyway.” I had like zero ambition when we were first introduced to this and going to live events, with Todd’s help, looking at this more as a is it a real opportunity?
Todd: Basically what happened was that Leah, Leah said she wanted to do this thing and I told her no. Like all good couples, we compromised and then we bought two positions at the top level of $2,000 each.
JR: Good couples you compromise, which means you did what your wife told you to do.
Todd: Yeah, pretty much.
JR: That’s how it works in my house, too.
Todd: We got these two positions and we put $4,000 into it right up in the front end and, over the course of–I forgot how long it was–a month or two and gotten almost nothing back out. I can tell that if things just kept going the way that they were going, it was going to be $4,000 down the drain. We’d never see it again. I was just kind of listening in the background to what Leah was doing. I was listening to the training things that her company had put out. I listened to some of the things that she was doing, and I just kept thinking to myself, there must be a better way to do this right there. There must be some better way to do this, where it doesn’t sound so pitchy, where it doesn’t sound so… It doesn’t have a feel to it where it feels more natural, where you’re actually reaching people that want the products, where you don’t feel like you’re trying to chase people all the time. I started looking around on the internet looking for a blog or articles or anything that could help YouTube videos.
I bought some books, and the two books that really helped to get me into this was Go Pro by Eric Worre and then Business of the 21st Century by Robert Kiyosaki. Those two books, when I read through them before I gave them the Leah, this is what really convinced me that wow, this is something that really could be like a real legitimate business that could give us everything that we wanted in our lives. And so that’s what convinced me to join Leah in doing what she was doing with network marketing.
JR: That’s awesome.
Leah Rae: And then just led us down a path and continual growth and really realizing what it could, what we had our hands on, and then working really hard. Getting nowhere for cool for like a year and then moving our misses online and getting plugged in with attraction marketing. And that’s really where things started to change for us.
JR: That’s awesome. In the past, you guys were actively working on this then, including that year of zero growth for how long now?
Todd: Since 2014 about.
Leah Rae: ’15.
Todd: Oh, ’15.
Leah Rae: No. Yeah, you’re right, ‘14.
Todd: Yeah. Since about June 2014.
JR: So coming on five years now?
Todd and Leah Rae: Yeah.
JR: How long ago were you able to quit your full-time job, Todd?
Todd: Wasn’t that back in 2017? March of 2017.
JR: Okay, so coming on two years ago now.
Leah Rae: Yeah.
JR: That’s awesome, so many of us strive for that freedom and that ability. Just before we started, I was saying you guys just moved to Florida for the sunshine, which is awesome. There’s four inches of snow outside my house today in Salt Lake City. I miss a little bit of that but I also love to ski, so I couldn’t not have the mountains next to me. In the past year, I guess, where have you guys seen the most growth in your business?
Leah Rae: I think the one thing that we learned along the way in from others and seeing people’s journeys is that not to ever rely on one income source, especially when you have a family that you’re supporting, because that’s just not safe because companies shut down and things change and everything. We’ve really diversified our business into affiliate marketing and our own personal products. This last year was a massive year for us when it came to our personal product sales, our offerings, and helping people learn exactly what we did for success and teaching them the strategies and the leverage and everything so that they could use it in their business.
JR: Yeah, and that’s how I found you guys. I originally grabbed your Instagram course. In fact, it was right about a year ago at this time that I got it. I remember because my youngest son is nine, and he is in a travel baseball squad. We do baseball about 10 months out of the year. It’s like we already had a tournament like it, yeah, it’s full board.
I was sitting at our indoor practice facility, which is basically a warehouse with turf thrown down on the ground. Like it’s what it is. Leah called me, because I had signed up and that was part of their follow-up process, and I’m like, who’s calling me from Minnesota, which now I know it was just where you were from. We had this cool conversation just talking about some of the things that were going on. At the time, I was really concerned financially, gone through job loss and some other things. Spending that money was a little scary for me. But being able go and spend the time that I needed to actually go through that program. Later, I found your Instagram course and have done a lot of work with that, as well.
Those two pillars have really become important for what I’m doing in my business and what I think a lot of people, who hopefully are listening, are trying to figure out. So one, I’m curious, in general how have those courses has been received? I mean, is it hundreds of users or thousands of users?
Todd: Thousands.
JR: Thousands, that’s awesome. I can’t recommend it enough. In fact, I’ll make sure that everybody gets a link for it. Was it Twitter that you guys found first or how did that evolution come about?
Todd: Well, as far as the strategies that we implemented at our business, Twitter or an Instagram was actually the first one that we implemented. Twitter came later on, but in terms of which course we created first, Twitter was the first course that we created. Then Instagram was the second one
JR: Went in reverse order, okay, why was Twitter first?
Todd: Because at the time, that’s where most of our traffic and everything else was coming from. It was just the easier course to create a Twitter. It was something that we can put on just 100% autopilot, with Instagram there’s just so many more ways to reach your audience with the stories and the highlights and you can do contests…
Leah Rae: It’s a more complex platform.
Todd: Yeah, there’s a lot more to do on it. There’s more manual work on your end. It’s good if you’re in network marketing because the engagement level is much higher, but it was just going to take more work to put that course together. Twitter was much easier to put together because it’s pretty simple once you get it up and running and just automate the whole thing.
Leah Rae: We had done some free Twitter trainings, webinars, were known by a lot of people as Twitter people. And so that also made it an easier decision.
JR: Which is funny because I remember hearing you say you both hate Twitter.
Todd: Mm-hmm.
JR: Like not big fans, which is funny. I use Twitter for, especially, sports news. I grew up in the Seattle area, and I live in Utah. So my ability to get the appropriate Seahawks’ information is incredibly limited here. Twitter fills that void, but I have to be careful because I get down there and the political talk drives me insane. I just have to shut it off. I’ve gone on Twitter fasts of multiple months, where I just delete the app and forget about it for a while because I don’t need that kind of idiocy in my life. You guys have these courses, and what’s the next big course that you’re working on?
Todd: Yeah, we don’t really have anything in mind. I mean, we got a couple ideas of what we might do, but for right now we don’t have anything up or we’re actively working.
JR: Okay.
Todd: We do have an ongoing subscription membership where every month we’re putting out a mini course. The first month we did was awesome January, end of January. We put out the first lesson there, and it was all about branding. Last month, we put out on another one that was all about creating your email marketing system. This next month, I got to start creating this. This next one is going to be about how to create your funnels. Throughout this program, like with the email marketing a lesson, I let people copy a bunch of our email marketing sequences and things like that so that when they’re setting up their own email marketing system, they can just basically click link to copy our automations in our sequences into their auto responders.
The same thing with the funnel building portion that we’re coming up with. We’ll have links for people to click on where they can just copy our funnels, and then just tweak them a little bit so that they’re personalized for their own uses, for their own companies and everything else. And then the month after that, I forget what exactly what we have. We might do something with video marketing or something. Every month there’ll be a new thing. And then we also do a live Q&A once a month, as well, to go over if anybody asking questions over that month’s lesson.
Leah Rae: The idea with it is because, we’re affiliated with MyLeadSystemPRO and some other programs that give a great teaching, but for some people it’s just too overwhelming sometimes. And so being able to just, here’s one thing to focus on. From the very beginning, walking them through the process, so that they’re not overwhelmed, and they only have one thing to focus on this month and then building slowly and getting their business where it needs to be.
Todd: Yup. And then we have the Q&A sessions where they’re able to ask questions and get feedback and have all the questions answered about glute training, as well.
JR: Overwhelm is always an issue. I had actually joined up with MyLeadSystemPRO, MLSP, for a little while. I’m not currently doing that, and I’ve gotten a lot of overwhelm. Some of the things that were there were just… I had this take a step back and got some good ideas–I’ve got some bits and pieces there that are going to be helpful for me–and then kind of re-approach it in other ways. I love what you’re talking about your funnels. I’ll definitely have to get a link for that program because that’s of interest to me definitely. With the funnels they, especially with some of the software out there now, it becomes so simple to copy those funnels or to assume them, and then tweak them for your own needs; that it takes a lot of the brain work out of it.
I can be pretty creative. I talk a lot. My day job, I sell. I’m in medical device sales now. And so it’s like, that’s what I do, but ask me to write sales copy or a sales letter, forget it, like my brain glosses over. It doesn’t happen. So the understanding that weakness that I have. Those share funnels and other things and some of those automated scripts and some of the other pieces that are out there, have just been invaluable for me.
I know that you guys talk about creating lead magnets in some of your courses, and that’s an important thing to be able to capture. I’m curious, I don’t know if it’s emotional, but what’s your favorite lead magnet that you guys actually create? Maybe the one that you’re the proudest of or just one that you like the best? Because I’ve created some, I looked at them, I’m like, “That’s just garbage. Like, why did I do that?” Obviously, I don’t talk about them anymore, but there’s plenty of others that I still do talk about and I’m pleased with.
Leah Rae: I think it’s our workshop.
Todd: Yeah, the five-day workshop.
Leah Rae: A few summers ago, I essentially locked myself away and called leads for like 20 days, 16 to 18 hours a day. We were really pushing to have hit a new rank and a new goal in our business, and it worked, which was awesome. I had a big impressive story to tell, but it sucked, and I don’t want to do that ever again. I came out of that saying I’m not calling leads anymore. I’m not. Up to that our process was generate the lead, I called leads. We did email marketing, as well, but I would call all of the leads. I’d see what they got going on. And then I had offered them something that could help them, whether it was our network marketing opportunity, some of our affiliate offers, whatever it was to help them out.
And it worked. We could do a lot in sales, but I had no life. It was miserable. We’ve got two young kids and there’s no way that’s a sustainable model for us. And so came out of that, saw what people were doing with Facebook challenges and how they were getting more automated signups, and we talked to some folks who are having some success with it, and we tweaked it and made it her own. And now we just get automated signups and she, some of her int and MyLeadSystemPRO or affiliate program simply by giving people great contents.
There’s a big thread going on in the group right now on how awesome the content is. We’re spoon feeding them little chunks of really helpful information, leveraging many chat, Facebook Messenger bots and a Facebook group, and then inviting them to take the next step with us into our affiliate program, Attraction Marketing System. People have had really good results going through that program, which is awesome. People love the content. It has also given us, me in particular, my life. It’s been a win across the board for everybody. So it’s definitely say that one.
JR: That’s awesome. I follow you guys on Instagram and seeing pictures of play at the beach in the middle of the week in the middle of the day. I’m just like, “Oh man, that’s what we’re all going for here. That’s, that’s the point.” So it’s good to hear that you suffered through 15-hour days on the telephone, as well, because I think we’ve all tried something to that effect in the past. I recently went through with ClickFunnels. I went through their 30 Day Challenge. It’s the One Funnel Away Challenge, they call it, but it’s 30 days and it’s every day you sat down and do some work. With it, they have a book that was called The 30 Days Book, where they have like these 30 different entrepreneurs who were basically were asked if everything was taken away from you and you had a month to do it again. What do you do? What’s your big stick that you use? A thought question for you guys, but I’d love to hear how you guys approach that. You lost everything. How do you rebuild it at least to some semblance in a month?
Todd: Webinars. Learning how to do webinars really good and then put it on automation has been the biggest increase our income, period. It just hands down. You can implement it anywhere. It’s not just a sell your own products. For example, like our five-day challenge that we just talked about. it’s basically five days of just spoon-feeding content and just enough so that people are getting some success in their business. On the fifth day after the little bit of content, we do a mini webinar in order to pitch MLSP. And that was really the key to making that challenge successful was learning the webinar script and the webinar formula, in order to get those conversions to invite people to take the next step.
The same thing with anything else that we do. Another program that we promote, we do the same thing. MLSP has their own webinars, they have their own videos, but whenever you’re promoting the exact same thing as thousands of other people, it becomes really hard to market that because as soon as somebody clicks onto the landing page and they see that it’s the exact same landing page that thousands of other people have promoted and that they’ve already seen before, all that, obviously it’s going to hurt your opt-in rate. As soon as we click on that and even after they opt in, maybe you put a custom landing page in front and it’s the same video that everybody else’s is promoting or if they see the same video, it’s already the same information that they’ve seen before. They’ve already said no before that’s going to hurt your conversion rate.
Being able to personalize those things, a landing page and the actual webinar, that’s what really increases our conversion rates. And that’s why we get so many more leads and sales than a lot of other people is because we’ve been able to take those and personalize and put our faces on it, build our brand with it rather than build someone else’s brand. It’s even much more congruent. When people visit a blog post or they see one of our videos, it’s us there; and then they click on a link and on the landing page, again, it’s us there; and then they opt in and then on the webinar or on the video that they see on the other end, again, it’s us.
And so that again, not only is it more congruent, people don’t see Todd and Leah Rae, Todd and Leah Rae, and then suddenly, oh, it’s the MLSP guys, or oh, it’s someone else. They see us all the way through the funnel process. Also, that also builds that know, like + trust factor throughout the whole thing, and it builds that trust and rapport, which is really important. At the very end of it, in convincing people to take out their credit card and actually give you money is that they know, like, and trust you. Imagine if they’d seen Todd and Leah Rae the whole way through and then on the video, where you’re finally asking for the sale, they see someone completely brand new? That’s going to hurt conversion rates.
JR: That’s fantastic. I’m curious and, maybe for some of my own learning, as well, was there a course or information or how did you learn to do the webinar? What was the education like in that piece? Because, admittedly, that’s a piece that scares the ever-living crap out of me. I talk for a living and yet that part scares me. I know it’s one of the things that I need to get past–the obstacle is the way is what I think about it–but I also would sure like to have a crutch to lean on through it.
Todd: We used to do them all live. That was really important. Part of the process for us to go through was to learn how to do it live first. Once we really figured out exactly what we wanted to say, we at this last time that we did it, just scripted out everything that we want them to say. Then, we pre-recorded the entire thing. I went trough the audio file and took out all the lips smacks, and all the ahs and the ums, and our rights? All those little verbal ticks that we do that I find so annoying when I’m listening to myself. Took all those out, made sure that, we got all the best cuts of everything–It took a long time to put it together–synced up everything to the PowerPoint show and just put it on an auto-webinar. That’s converting really well for us. It converts just as well as a live webinar right now.
Leah Rae: To get started, because we’re talking about a crutch and how…
Todd: As far as a course, this was a skill that we knew we really needed to master. It wasn’t just one course. The first course we actually bought was a Webinar Sales Magic by Steve Jaffe, which is an excellent course. We learned a lot from it. We did our first webinar just from that course. We made a sale in our first one winner, so that started the addiction. What was the one by Kate and Andrew McShae? I forget what it was called, but we bought one from Kate and Andrew Mcshea. We got one from Mark Harbert and then we also hired Mark Harbert as a coach, too, for a year to teach us and to really refine our webinar process, and that really helped us, too. It was basically three courses, and then a year of coaching to be get to the point where we are right now. It’s one of the courses were considering putting together now as a webinar course and specifically how to take a webinar and put it on automation.
JR: Automation has really been your hallmark and all of your courses, how to set that up to give you your life back. I just finished reading The Four Hour Workweek, and that’s all about being able to remove yourself from your business so that you can go live and do whatever’s you want to do. So that’s, that’s huge. Mark Harbert actually was on one of your guys is webinars with the chatbot automation stuff and saw him. I know he’s got a lot of great info there, as well.
I’ve taken up much of your time as I promised I would, so I appreciate you guys coming on with me. I’ll make sure that we get links out there for your courses, so that we can share those and hopefully drive you guys some more registrants, but at the same time also help out everybody who’s wanting to understand better Twitter and Instagram automation to find your groups. You guys are on Facebook as Todd and Leah Rae Getts, correct?
Todd: Just Todd and Leah Rae.
JR: Just Todd and Leah Rae. Anyway, you guys, I appreciate it. Thanks so much for coming on with me today and look forward to talking to you soon.
Leah Rae: You’re welcome. It was pleasure being here.
Todd: Awesome. Thanks.
JR: Thanks.
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